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KMID : 1036720140470060463
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Journal of Nutrition and Health
2014 Volume.47 No. 6 p.463 ~ p.474
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Customer perception and expert assessment in restaurant food environment by region - Focused on restaurants in Suwon, Hwaseong city -
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Oh Mi-Hyun
Choe Jeong-Sook
Kim Young
Lee Sang-Eun
Paik Hee-Young
Jang Mi-Jin
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Abstract
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Purpose: The aim of this study was to assess the food environment, particularly focusing on restaurants in three areas (Suwon city, Hwaseong Byeongieom-dong, and Bibong-myun).
Methods: A total of 662 persons were surveyed on customers’ perceptions of the food environment in restaurants. A structured questionnaire composed of 30 questions on 7 factors, sanitation (4 items), displaying information (5), food quality (12), information on nutritional and healthy food choice (6), restaurant’s accessibility (1), availability (1), and affordability (1) was used. In addition, an expert assessment of restaurant sanitation, and information on nutritional healthy food choice was conducted through visiting 126 restaurants.
Results: Scores (range of score : 1~7) for each factors assessing the restaurant food environment were 5.06 for sanitation factors, 5.05 for displaying information factors, 5.13 for taste appearance factors, and 4.35 for healthy menu factors. Informations on nutritional healthy food choice showed a low rate: only 16.24% of the subjects answered that there is a message encouraging choice of healthy foods and 27.4% answered that menus contain nutritional information. Significant differences in food environment were observed by region (city, town, rural). The restaurants food environment in the rural area turned out to be poorer than that of the other two areas. In comparison of customer perception and expert assessment, significant differences were observed for ’Employee appearances and uniforms are clean and tidy’ (p < .05), and ’There is a message encouraging the choice of healthy foods’ (p < .05).
Conclusion: This study provided evidence for differences of restaurant food environment by regions. In the rural area, there is a problem in restaurant’s accessibility, availability, and affordability because of a lack of variety in menu items and restaurants. This results suggest that there is a need for more healthy food restaurants in the rural area.
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KEYWORD
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restaurant food environment, Korean restaurant, customer perception
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